MACC was formed against the backdrop where coaching was fast being recognized as the single most powerful way to grow, develop, raise performance, and support people to reach their goals in the most fulfilling way. Coaches are powerful catalyst of change and transformation and, as such, they can influence the lives of people. Because of this, many people rely on them for guidance and support. Therefore, coaches have to act competently and responsibly at all times to all clients.
A central coaching body like MACC is needed to play the role in overseeing coaching activities in particular, ensuring that only bona fide coaches of the highest quality are being engaged to provide the necessary coaching support for clients.