Welcome to The Malaysian Association of Certified Coaches (MACC)

MACC is a national coaching organization and is the home for true blue coaches who are committed to becoming the best they can be through continuous learning, sharing, networking and giving back to one another and the community at large.

Formed in 2009, it is the region’s first and largest independent non-profit coaching organization to provide coaching leadership for the growth of coaches and to educate individuals and organizations on the power of true blue Coaching. It leads in driving many coaching initiatives that are aimed at making the world a better place through Coaching.

It is always guided by the good practices of ICF, the world’s largest and most prestigious coaching organization which we have been instrumental in bringing into this region in 2003. Delivering professional excellence is what we always want to do in the name of true blue Coaching.

Our roles and services


We provide continuous year-round learning for our coaches to strengthen and upgrade their coaching skills and knowledge for their career success!


We make aware to individuals and corporations on what to look out for when engaging coaches to deliver excellent value to them.


We provide a ‘home’ and unite all true blue coaches under the ICF global brand name who are passionate and committed to deliver superior coaching service to the community.


We lead the Coaching industry in the setting of Coaching Standards, Benchmarks and Policies that elevate Coaches and Coaching to be highly respected like other established professions.


We have a large pool of highly competent coaches for people seeking out the best coaches to support them to attain their goals; be it for life fulfilment, leadership growth, business profitability, organizational capabilities and many more.


We create many opportunities for our coaches to practice and apply Coaching as we firmly believe that excellent coaches are those who have good character and coaching skills. We do this through the many partnerships we constantly build with many organizations on both community and commercial projects.


We provide the ‘push factor’ to inspire our coaches to become ICF Credentialed Coaches in the fastest way with the testimony that we produce the most number of them in this region.

Our mission

Build a vibrant coach community in Malaysia and beyond

We lead in inspiring a community of true blue coaches who are committed to continuous learning for betterment in their personal and professional realms!


Our guiding body

All we do is guided by the Coaching Philosophy, Ethical Practices and Competencies of the International Coach Federation (ICF), the leading global Coaching body when we carry out our Coaching initiatives.

Upcoming Events

2023 coach mover business retreat

An annual event organised by the Malaysian Association of Certified Coaches (MACC) with the sole purpose of encouraging and supporting its members with the growth of their coaching business. Each year CMBR aims to bring thought leadership, guidance, and practicum at an exclusive one-day event with a line-up of theme-relevant guests and speakers.

The coaching industry is experiencing rapid growth and technology is playing an increasingly important role in making coaching more accessible and efficient. Hays Asia reports that 62% of employers in Malaysia are investing in technology to support their coaching and mentoring programmes particularly for their remote and distributed teams. Grand View Research states that the market size for coaching in Asia Pacific will reach US$ 2.7billion by 2028 with growth drivers being leadership and professional development.

This year’s theme, “Coaching 2.0: Levelling the Playing Field” focusses on how technology has and continues to make coaching accessible and affordable, thereby serving more people than ever before.

Aside from video conferencing platforms that allowed coaches to pivot their business during a crucial time in the world and today is the norm, technology has enabled the creation of online coaching platforms that offer a range of tools and resources such as scheduling, payment and client management. All aimed at assisting coaches in delivering their services more effectively.

Today, we can’t mention technology without acknowledging how far AI has come. AI if used correctly is able to help coaches analyse data and provide insights into their clients habits and behaviours, identify areas of support and provide better recommendations to help clients achieve their goals.

CMBR 23 is therefore geared at collaborating with partners who can demonstrate how MACC is able to support its members’ business growth via their platforms and services.

We’re pleased to announce that the CMBR, “Coaching 2.0: Levelling the Playing Field” 2023 is now open for registration; https://mailchi.mp/04fc0b761f98/cmbr2023

Date: July 15, 2023 (Saturday)
Time: 8:30 AM – 5.30 PM
Venue sponsor: IMU (International Medical University), Bukil Jalil

Considering becoming a member?